Valentine’s Day at a Lowe’s Home Improvement Store

Valentine’s Day is almost here, though this year, it will look anything but typical. Gone are the days of candle-lit dinners out at a favorite restaurant or galavanting around town, kissing maskless under the moonlit sky. But, fear not, because Lowe’s — yes the home improvement store — is here to save romance.

For Valentine’s Day 2021, Lowe’s is putting its own twist on romance. It’s offering 50 couples the one-of-a-kind Valentine’s Day experience to come into the store and participate in an intimate splash-painting date night.

“We thought, how better to translate all of the great DIY energy we’ve seen for months into some really romantic DIY energy,” Marisa Thalberg, Lowe’s executive vice president, chief brand and marketing officer, shared in a statement. “In a year where traditional Valentine’s Day options remain limited, we are ready to turn Lowe’s into the ultimate date night for a few lucky couples… that they never knew they needed.”

Those lucky enough to take part in the experience will enter the participating stores and head to a dedicated area away from other customers.

The evening begins with a toast to celebrate their relationship, followed by light bites. Next, couples will choose from a curated “menu” of HGTV Home by Sherwin-Williams paint colors to use when creating their masterpiece. They’ll take those colors to the “paint zone,” which comes with all the other supplies they’ll need to create their expression of love.

Couples interested in joining the fun can head to Lowes.com/Valentines and sign up now through Sunday, Feb. 7, for a chance to score a coveted invite to the party on Sunday, Feb. 14 from 8-10 p.m. Attendance is limited to just five pairs at one store in ten cities across the nation: Chicago, Denver, Fernandina Beach (Jacksonville), Milwaukee, Nashville, New Orleans, Palm Beach, Providence (Rhode Island), Savannah (Georgia), and the San Francisco Bay Area. Attendees must live within the metro areas and follow Lowe’s social distancing and safety protocols to attend the event.